In a world of increasingly offensive odors, the Odor Universe family of products was developed to neutralize and effectively eliminate stink from your world. Odor Universe is a family of earth-friendly, odor neutralizing products that can transform your world into a minty-fresh paradise. From cooking smells, sneaker reek, pet accidents and bathroom stink, Odor Universe products don’t merely mask odors – they are genuine odor neutralizers, eliminating all odors on contact.

It's already July. Time for vacations, holiday celebrations or simply taking a break from the daily routine. What about a picnic, watermelon on the patio or a neighborhood barbecue? Or, a weekend at the lake, antiquing in a rural community or meeting relatives for a visit you've been meaning to plan.

Wherever you go...and whatever you do, be sure to take along a bottle of Odor Universe 'cause you never know when you're going to need it. (Hint: I keep a bottle in my car routinely. with any luck at all, you won't have to tackle any kid or pet "accidents...but a regular spray or two will keep things minty fresh!) To order, or for more information, go to www.odoruniverse.com.

CUSTOMERS TELL US: “On February 15th, 2014 our septic system backed up into our first floor bathroom causing extensive damage to our carpet and wood trim. After hours of cleanup we were left with a horrible odor that would not seem to go away. After trying every household freshening product we had in our house a friend suggested I try Odor-Universe odor neutralizer. To my amazement after a couple of sprays the odor was not only gone but left a fresh minty smell. I’m glad a friend told me about your product and I would not hesitate to recommend it to others.

– Jay Patterson, DeSoto, Kansas

ODOR UNIVERSE AND A REED DIFFUSER: You may have received a reed diffuser as a holiday, hostess or birthday gift, and if you're like me, you loved the scent that wafted from the reeds, until the fragrance-carrying liquid evaporated. So, if you saved the vase and reeds (you can order reeds online or buy in-store from Pier1 or Wal-Mart), fill the small-neck vase with Odor Universe. Insert reeds and within 24-36 hours, odors will be neutralized. Works well in the room where the kitty litter is kept, laundry rooms, bedrooms of athletes, bathrooms, wherever dirty clothes hampers are stationed, or in the kitchen where cooking odors gather.

DIDYA KNOW? Plants smell. Yes, they give off odors, but that's not what botanist Daniel Chamovitz has in mind. He means plants can smell other plants. "Plants know when their fruit is ripe, when their [plant] neighbor has been cut by a gardener's shears, or when their neighbor is being eaten by a ravenous bug. They smell it," he writes in his new book, What a Plant Knows. They don't have noses or a nervous system, but they still have an olfactory (sense of smell) capability, and they can differentiate. He says there's a vine that can smell the difference between a tomato and a stalk of wheat. It will choose one over the other, based on...smell!

TEN BEST SMELLS IN THE WORLD: Everyone has that favorite smell...the smell that reminds them of a special memory or makes their tastebuds tingle. Listed below are the top 10 odors in the world:

Petrol – like city life
Fresh Air – all natural
Bacon – like morning
Vanila – everything's going to be alright
Fresh Cut Grass – memories of childhood
Barbecue – like All-American
Campfires – reminder of camping adventures
Melted chocolate – better than chocolate
Popcorn – bombards your senses
Rain – refreshes, energizes, cleansing

THE IMPORTANCE OF NEUTRALIZING UNPLEASANT ODORS IN YOUR LIFE: Whether you realize it or not, your perception of odors colors your emotions, moods, attitudes, choices and even your friendships. Smells trigger strong emotional reactions. In surveys on reactions to odors, responses show many olfactory likes and dislikes are based purely on emotional associations.

The link between fragrance and emotion is real. Your olfactory (smell) receptors are directly connected to the limbic system, the seat of emotion in your brain. Smells are relayed to the brain's cortex, where ‘cognitive’ recognition occurs...but only after the deepest parts of our brains have been stimulated. By the time we correctly name a particular scent as, for example, ‘vanilla’ , the scent has already activated the limbic system, triggering more deep-seated emotional responses.

Mood-effects – Although there is evidence that pleasant fragrances improve your mood and sense of well-being, more recent studies show our expectations about an odor may be responsible for mood and health benefits. In one experiment, the mere mention of a positive odor reduced reports of symptoms related to poor health and increased reports of positive mood in all age groups!

These are only a few of the reasons we recommend keeping a bottle of Odor Universe handy in every room, from bathroom to nursery, playroom and sickroom. It works to neutralize every organic odor, from urine and feces to pet odors...and Odor Universe keeps urinals, potty seats and toilets smelling minty fresh after only a few sprays.

People who worked in the presence of a pleasant smelling odor neutralizer -- like NeutrOlene -- also reported higher self-efficacy, set higher goals and were more likely to employ efficient work strategies than participants who worked in a no-odor condition. Pleasant ambient odors have also been found to enhance vigilance during a tedious task and improve performance on anagram and word completion tests. Conversely, the presence of an unpleasant lowered people's tolerance for frustration. Participants in these studies also reported concordant mood changes. Thus, the observed behavioral responses are due to the effect that the ambient odors has on peoples mood.

TO PURCHASE ODOR UNIVERSE PRODUCTS, VISIT ODORUNIVERSE.COM OR VISIT THE SHOP TAB DIRECTLY ON THE WEBSITE.

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